Question: Purchasing a cruise, for example, is different from purchasing an automobile, in that the cruise is primarily tangible since the ship has cabins, excellent food,

Purchasing a cruise, for example, is different from purchasing an automobile, in that the cruise
is primarily tangible since the ship has cabins, excellent food, and recreational facilities
cannot be easily separated from the service providers such as the stewards and crew
is not perishable since the traveler could reschedule the trip for a later date
does not vary from cruise to cruise or across cabins due to the standards set for customer service by the line
Purchasing a cruise, for example, is different from purchasing an automobile,

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