Purpose: Develop students ability to do in-depth company analysis. Format: Paper should be written in Times New Roman, 12-point type, double spacing format. The outline is maxed 3 pages long and the final written paper is 5 pages long excluding appendix, references, and other graphical supporting materials. What: Students choose a publicly traded firm listed on NYSE or NASDAQ, for financial analysis. Students provide a detailed financial analysis for a potential investor and make a recommendation to "Buy" or "Not Buy to the customer. The students may consult with the instructor before they finalize their company for the project. They should set their own boundaries for its discussion in the paper. But, here are some points that should be included: Table of contents Brief history and development of the company: when it started, how it has grown Description of current status through SWOT analysis: Internal Analysis of Strengths and Weaknesses pertaining to size and growth, recent performance, financial statement analysis including ratio analysis, organization structure, and managerial leadership, core business, services/products offered. Students are encouraged to use graphs, charts, tables to illustrate the financial status and relevant financial history of the company. External Analysis of Opportunities and Threats including market analysis: general trend, competitors, external influences including regulations and the effect of the regulations on the company, and global issues. Equity valuation: overpriced, underpriced, or fairly priced. Conclusion References