Purpose: General Electric is in a difficult financial position. The new CEO reduced the dividend, sold off divisions and is attempting to turn the company around. The previous CEO (Jeff Immelt) mischaracterized the firms performance to the Board, investors, and analysts. Your job is to examine how management is responding to the challenge of turning General Electric into a successful company.

Report #4: General Electric

1. What is the purpose of the report? What are three lessons you learned from this study? (This is section one)
2. Identify and describe three reasons why General Electric underachieved as a company. (This is section two)
3. Identify and describe three reasons the Board selected the current CEO. (This is section three)
4. Identify and describe the top three strategic (long term) issues confronting General Electrics CEO. What actions has he taken to deal with each issue? (This is section four)
5. Identify and describe the top three management issues the CEO needs to deal with. What actions did he take to deal with each issue? (This is section five) (These are operational issues)
6. Identify and describe the top three strategic mistakes made by the previous CEO (Jeff Immelt). Explain why these were mistakes. (This is section 6)
7. Identify and describe the top three issues financial analysts identified as issues the current CEO must address. Explain why these issues are important to focus on. (This is section seven)
8. What are your conclusions (Top two lessons you learned from this study)? (This is section eight)