$>>>$ Purpose

Imagine that you are the head of internal communication for JPMorgan. The bank has been

charged with criminal activity connected to Bernard L$.$ Madoff, who orchestrated an elaborate

Ponzi scheme that lost billions of investors$$ dollars. $($Read more about the JPMorgan settlement

here: nyti.ms$/1$eGQyaF.$)$

This is bad news for JPMorgan, and employees need to understand the decision from the

company$$s point of view. You decide to send an internal email to all staff.

$>>>$ Process

$1.$ What is the purpose of your message?

$2.$ Describe your audience.

$3.$ At what point in the message will you convey the bad news?

$4.$ Write the first sentence of your email. Be honest about the settlement, but try to put the bad

news into perspective.

$5.$ How will you explain the reasons for the decision? Don$$t hide facts, but you don$$t have to

belabor them either.

$6.$ Write the last sentence of your email. Strive for a forward$-$looking approach. How can you

express optimism, despite the bad news?

$>>>$ Product

Draft, revise, format, and proofread your email. Then submit both your answers to the process

questions and your final email to your instructor.