Purpose: IMPAPER

Your term project will mimic a real life agency/client relationship, with one important distinction - you are an agency which works with social enterprises only. As such, you must select a business which holds social impact as its primary strategic goal. For more on the why of such companies feel free to conduct your own research starting with organizations like CSEF and SoPact

Reasons to Believe:

• Provide an infographic identifying the value proposition IMPAPER offers to its customer beyond the product

Consider multiple levels of Maslows hierarchy which are satisfied through value delivery and customer experience

Evidence based reasons to believe are highlighted graphically, professionally and easy to understand. Points are consistent with strengths in SWOT