Purpose: The main purpose of this assignment is to develop skills for evaluating your peer groups and classmates. Skills: The purpose of this assignment is to help you practice the following skills that are essential to your success in this course / in school / in this field / in professional life beyond school: Knowledge: This assignment will also help you to become familiar with the following important content knowledge in this discipline: 1. Digital Marketing 2. Website optimization for hotels 3. DM strategies. Task: Overview: Conduct a usability audit of a hotel website and provide recommendations to enhance the user experience and increase conversions (bookings). Focus on mobile optimization, site speed, ease of navigation, and call-to-action placement. Deliverables: Website audit report, UX improvements, before-and-after scenarios. Outcome: Demonstrates analytical and problem-solving skills related to web design and marketing. Criteria for Success: Please write 1-2 pages report only Title page and references can be excluded from the list of pages. I need to see your personal knowledge and not a simple template. Use proper APA formatting and cite your sources. See the rubric below for the grade breakdown. Submission instructions: Save your document as PDF or WORD files. Other types of files will not be accepted. Do not forget to mention your names and student number. Upload the document on Moodle link under assignment and evaluation. Academic Integrity Policies All plagiarized work will be marked "0" with no opportunities of resubmission. CriteriaExcellent (A)Good (B)Satisfactory (C)Needs Improvement (D/F)Research Purpose: The main purpose of this assignment is to develop skills for evaluating your peer groups and classmates. Skills: The purpose of this assignment is to help you practice the following skills that are essential to your success in this course / in school / in this field / in professional life beyond school: Knowledge: This assignment will also help you to become familiar with the following important content knowledge in this discipline: 1. Digital Marketing 2. Website optimization for hotels 3. DM strategies. Task: Overview: Conduct a usability audit of a hotel website and provide recommendations to enhance the user experience and increase conversions (bookings). Focus on mobile optimization, site speed, ease of navigation, and call-to-action placement. Deliverables: Website audit report, UX improvements, before-and-after scenarios. Outcome: Demonstrates analytical and problem-solving skills related to web design and marketing. Criteria for Success: Please write 1-2 pages report only Title page and references can be excluded from the list of pages. I need to see your personal knowledge and not a simple template. Use proper APA formatting and cite your sources. See the rubric below for the grade breakdown. Submission instructions: Save your document as PDF or WORD files. Other types of files will not be accepted. Do not forget to mention your names and student number. Upload the document on Moodle link under assignment and evaluation. Academic Integrity Policies All plagiarized work will be marked "0" with no opportunities of resubmission. CriteriaExcellent (A)Good (B)Satisfactory (C)Needs Improvement (D/F)Research