Purpose

This assignment aims to reflect on your learning journey throughout the course and the MarkStrat simulation. You will analyze the success or failure strategies, identify mistakes and wins, and apply the four fundamental principles discussed throughout the course to analyze your performance.

Content

This report should demonstrate what you have learned from the course and the simulation. Thus, this part of the evaluation is NOT affected by whether your group is in the first placement in the simulation game. All students have an equal chance to perform well regardless of their actual position in the simulation game.

Grading

The post$-$MarkStrat report will be evaluated based on the rubric below.

The report should cover the following:

$$ Reflect on each of the eight rounds of the MarkStrat simulation. Analyze the outcomes of your

decisions, the strategies implemented, and the results achieved in each round.

$$ If there had been a ninth round, what decisions would you have made and why? Explain how

these decisions align with your overall strategy and objectives.

$$ Evaluate what you learned from failures and successes during the simulation. Identify key

insights, lessons learned, and areas for improvement.

$$ Reflect on what you have learned from the course overall, including concepts, theories, and

practical applications related to strategic marketing.

Format

The report format should enhance readability using effective headings, spacing, and appendices. Please use the following guidelines for writing the formal report:

$$ Length: $3$ pages maximum. You may write less, but not more. Be concise.

$$ Font point size: $12$

$$ Font Type: Times New Roman

$$ Line Spacing: Single space between lines and double space between paragraphs $($no need to

indent paragraphs$)$

$$ Submission format: PDF document on Moodle

$$ To document ideas and information you did not come up with, use the APA Documentation

style.