Purpose This assignment is intended to help you learn to do the following: - Identify a product's position in an industry's life cycle. - Understand the changes in the marketing mix as products move through the life cycle. - Develop strategies appropriate to a product's lifecycle position. Action Items 1. Read or review the instructional resources listed in Module 4 Reading and Preparation. 2. In this assignment, you will write a review of a healthcare marketing article related to introducing a new service or product into a market entry. Before beginning your paper, you will want to review the assignment grading rubric. Your review should be at least 2 pages in length and include: - An article topic that addresses introducing a new service or product into a market entry. - The methodology behind the study. - The study findings. - Their implications to you as you begin your career. 3. Your paper must follow APA format and style (no cover page or header is needed, but you must have a reference list). 4. Submit the completed first draft of your assignment. Your work will automatically be checked by Turnitin