Purpose

This paper exercise is designed to have you study how companies use databases for business advantages and the responsibility that comes with data warehousing. You are to study one company that collects information about its customers. The selection of the company is your choice.

Audience

You are a public advocate who is angry about data gathering by the company selected. Inform your readers about the disadvantages and benefits of data gathering.

Important Concepts

The following is the format for constructing your paper on Exploring Business Intelligence. Please remember that your own creativity and style are critical in any report.

Introduction $$ In one paragraph describe the objective of this paper, the profile of the company, and your thesis.

Database structures $$ Explain type of data collected and how can it be organized.

Ethics $$ Describe how ethics play a role in the company selected. Provide examples

Laws $$ Briefly describe laws that permit or prohibit data gathering activities.

Conclusions or Summary: Write short paragraph summarizing your arguments.