Question: Purpose: To demonstrate your ability to ( 1 ) apply the three - step process to preparing a memo report, ( 2 ) conduct and

Purpose: To demonstrate your ability to (1) apply the three-step process to preparing a memo
report, (2) conduct and analyze research leading to your recommendation, (3) organize your thoughts
in a logical and appropriate format, (4) convey clear ideas and provide the audience with ethical
information on which to base a decision, and (5) provide the sources (at least 5) supporting your
analysis and recommendation using APA style referencing.
This assignment links to course objectives 1,2,4,6,7, & 8.
Type of Assignment: The Recommendation Report assignment is worth 150 points.
Situation: Students will do research on a US public company that they find intriguing or interesting.
This assignment builds on the memo assignment.
Audience: Prof Granger
Your Task: Research and analyze the US public company that you wrote about for the memo
assignment. Next, compare this company with another similar US public company
Ultimately, youll want to make a recommendation on which of the two companies I should invest in.
y could do to increase its revenue or become sustainable, or reduce climate change, or promote
diversity. This will be your recommendation to the board of directors. Write up your research as an
analytical Recommendation Report in memo format to Prof Granger. You will follow up your written
report with a persuasive presentation.
Assignment Process: Follow these steps:
1. Investigate/research the company this is where youll want to get help from a reference
librarian. Youll want to include the companys annual report and refer to the companys income
statement and P&L figures
2. Investigate/research a similar company How are they similar? How are they different.
3. Analyze which of the two companies would be the best to invest in. Why would one company be
a better investment than the other?
4. Write your report recommending which company to invest in. To make your recommendation
effective, youll need to include facts and statistics from your research and use APA 7th edition to
cite the sources where these facts and statistics come from. Include a minimum of 5 and
maximum of 7 outside sources/references.
Organization: Use these sections to organize your report:
1. Introduction: Context, purpose, and preview
2. Your recommendation: Name the company you believe is the best investment
3. The two companies with a minimum of 3 positives and negatives about each company.

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