Put together a simple PowerPoint slideshow, including text, graphics, visuals, etc., that should be effective in helping your audience (instructor and classmates) understand your presentation.

Deliver an informative and well-prepared presentation that addresses the following:

1. The fundamentals of email marketing, target segmentation, variable sales communications, personalization, timing, and best practices to encourage customer engagement. 2. The fundamentals of loyalty marketing. 3. Winning practices and strategies to turn casual customers into loyal customers.