Put yourself in the role of a marketing manager - from this perspective, do you agree with
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Question:
Put yourself in the role of a marketing manager - from this perspective, do you agree with the concepts of societal marketing and sustainability? Why or why not? How does a focus on sustainability affect the marketing manager's role and activities? Identify two organizations that you believe d,o a great job of paying attention to sustainability and present the evidence that leads you to this conclusion
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