Q$\mathrm{.}1.($a$)$ List and explain in detail $5$ strengths$/$competitive advantages and $5$

weaknesses$/$challenges for Vroom. Use research to support your answer. $(30$ points$)$

$($b$)$ Are any of Vroom$$s strengths$/$competitive advantages sustainable over the next $24$

months? If so$,$ which ones and why? If not, why? $(20$ points$)$

Hint: Strengths and weaknesses are internal to the organization and are relative to others

in the marketplace.

Answer Format: Use headings and sub$-$headings $($labels$/$sub$-$labels$)$ for each part. For

instance, the main heading$/$label could be Strengths, followed by a sub$-$heading$/$sub$-$label

for each strength $($e$.$g$.,$ Strength $1),$ followed by an explanation.

Q$\mathrm{.}2.$ Analyze the impact of following forces on the used$-$car industry over the next $24$

months. Use research to support your answer. You must have a minimum of $2$

items$/$trends under each category. $(50$ points$)$

a$)$ social$/$cultural

b$)$ competition

$3$

c$)$ economic

d$)$ technology

e$)$ political$/$legal

Answer Format: Use headings$/$labels to separate your answer for each of the abovelisted factors. Each heading$/$label should be followed by an explanation.

Q$\mathrm{.}3.($a$)$ Identify and explain $5$ key evaluation criteria a consumer is likely to use when

deciding which outlet$/$seller to purchase a used vehicle from? Use research to support

your answer. The answer should exclude consumer$-$to$-$consumer buying. $(20$ points$)$

$($b$)$ How does Vroom rank on each of these criteria, and why? $($Excellent$,$ Good, Fair,

Poor$)?(5$ points$)$

Answer Format: Use headings to separate your answer for each part of the question. For

part $($a$),$ list each criterion using a heading followed by an explanation of why that

criterion is likely to be important to a used vehicle buyer.

For part $($b$),$ you can develop a chart$/$matrix followed by a brief explanation of why a

specific ranking was given.

Q$\mathrm{.}4.$ Which of the following strategies would you recommend Vroom undertake over the

next $12-24$ months and how should the strategy be carried out$/$implemented$?$ Explain

your answer. List any assumptions and or risks which you considered in developing your

recommendation. $(25$ points$)$

Hint: Your research should drive whether a single or multiple strategies should be used.

Porter$$s Generic Strategies

$$ Overall Cost Leadership

$$ Differentiation

$$ Focus