Question: Q. 1 ( a ) What is marketing? Compare between goods and services. In brief, why and how do you think we can make our

Q. 1 ( a ) What is marketing? Compare between goods and services. In brief, why and how do you think we can make our customers happy, satisfied and delight? Support your answer with related examples from Oman. [

( b ) Explain, in detail, the term SWOT. How and why do you think, SWOT analysis can help organizations? Support your answers with related examples.

( c ) Compare, in detail, between the consumer and business (industrial markets). Why and how do you think that the cultural, social, personal and personality factors influence the consumer buying behavior? Justify your answers with related examples from Oman.

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