Q. 1. Answer all the questions:

(i) Write a note on advertising in promoting airline marketing?

(ii) What are the roles of customer service and how it leads to marketing?

(iii) What are the reasons of airline sales promotion?

(iv) Write the systematic roles of pricing policy?

(v) Write the need for scanning marketing environment?

(vi) Write down four important features of. Marketing strategy formulation?

(vii) Write few notes on customer satisfaction in airline marketing?

(viii) Write a note on various class of service?

(ix) Write down few details on marketing techniques towards business travelers?

(x) Write the systematic approaches of marketing barrier?

Note: Answer any four questions. Each question carries 5 marks (Word limits 500)

Q2. What is the importance of target marketing?

Q3 Write short notes on market segmentation in airline marketing?

Q4.Explain briefly about product mix of airline marketing?

Q5.what is the core concepts of marketing channels?

Q6 write short notes on customer preferences in airline marketing?