Question: Q 1 : Chapter 5 - Please read Tom's Auto Service Case Study on page 1 0 2 - 1 0 3 and assist the

Q1: Chapter 5- Please read "Tom's Auto Service Case Study" on page 102-103 and assist the VP of Operations to answer the following questions (instead of the questions in your textbook) : (20 points)
a. Define and draw the customer benefit package.
b. What is the highest and lowest competitive priority for TAS? How do they try to differentiate themselves from the competition (identify 3 key service design features)?
c. Identify at least five key processes that TAS stores use and that need to be standardized across all 32 stores.
d. Based on the survey, what are two strengths of TAS stores and two areas where you see room for improvement?
e. What are your final three specific recommendations to the CEO? Do you see any opportunities using more technology? (6 points)

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