Question: Q 1 : Chapter 5 - Please read Tom's Auto Service Case Study on page 1 0 2 - 1 0 3 and assist the
Q: Chapter Please read "Tom's Auto Service Case Study" on page and assist the VP of Operations to answer the following questions instead of the questions in your textbook : points
a Define and draw the customer benefit package.
b What is the highest and lowest competitive priority for TAS? How do they try to differentiate themselves from the competition identify key service design features
c Identify at least five key processes that TAS stores use and that need to be standardized across all stores.
d Based on the survey, what are two strengths of TAS stores and two areas where you see room for improvement?
e What are your final three specific recommendations to the CEO? Do you see any opportunities using more technology? points
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