Q$1.$ Davis Cosmetics Company $($DCC$)$ has been working with UCDavis Health Center Lab, and

developed a special formula to prevent aging signs, wrinkles, and folds in this area of knees. The

term $$Kninkles$$ was born recently, but there is no market$/$industry$,$ thus no product to treat this

special body area existed yet. As a pioneer in this not$-$yet$-$born market$/$industry$,$ you, a senior

marketing manager at DCC$,$ are estimating $$Market Sales Potential $(=$ Effective Demand$)$ for the

U$.$S$.$ mature female consumers, and conducting $$Sales and Profit Forecasting on DCC$$s new anti$-$

Kninkle cream.$$ The information given is