Question: Q 1 . Davis Cosmetics Company ( DCC ) has been working with UCDavis Health Center Lab, and developed a special formula to prevent aging

Q1. Davis Cosmetics Company (DCC) has been working with UCDavis Health Center Lab, and
developed a special formula to prevent aging signs, wrinkles, and folds in this area of knees. The
term Kninkles was born recently, but there is no market/industry, thus no product to treat this
special body area existed yet. As a pioneer in this not-yet-born market/industry, you, a senior
marketing manager at DCC, are estimating Market Sales Potential (= Effective Demand) for the
U.S. mature female consumers, and conducting Sales and Profit Forecasting on DCCs new anti-
Kninkle cream. The information given is

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