Question: Q 1 . Explain why it is possible for two competitors in the same industry to segment a market differently.Q 2 . List three products

Q1. Explain why it is possible for two competitors in the same industry to segment a market differently.Q2. List three products for which geographic segmentation would be important.Q3. Pick a product category you are familiar with and describe which segementation variables are sued in that category to differentiate customer groups.

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