Question: Q 1 . Given Coca - Cola s current product line - up , what is the current corporate - level strategy and what links,
Q Given CocaColas current product lineup what is the current corporatelevel strategy and what links, if any, exist between operating product lines?
Q What is the main reasons of CocaColas diversification from its traditional softdrink business? Is it to achieve economy of scale? Market power? Reverse declining sales? Reduce uncertainty? Or others?
Q Critique the current corporatelevel strategy eg too much diversification, too little, just right, and why
For Q try to identify the corporatelevel strategy in terms of the level of diversification, ie single business, dominant business, relatedconstrained, relatedlinked, or unrelated.
For Q try to use the reasons of diversification to support your evaluation, ie the optimal level of diversification should create value through economy of scope, market power, andor financial economies, or other mechanisms.
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