Question: Q 1 . Given Coca - Cola s current product line - up , what is the current corporate - level strategy and what links,

Q1. Given Coca-Colas current product line-up, what is the current corporate-level strategy and what links, if any, exist between operating product lines?
Q2. What is the main reason(s) of Coca-Colas diversification from its traditional soft-drink business? Is it to achieve economy of scale? Market power? Reverse declining sales? Reduce uncertainty? Or others?
Q3. Critique the current corporate-level strategy (e.g., too much diversification, too little, just right, and why).
For Q1, try to identify the corporate-level strategy in terms of the level of diversification, i.e. single business, dominant business, related-constrained, related-linked, or unrelated.
For Q3, try to use the reasons of diversification to support your evaluation, i.e. the optimal level of diversification should create value through economy of scope, market power, and/or financial economies, or other mechanisms.

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