Q$1.$ Support or contradict this statement: $$Given the realities of today$$s economy and the rapid changes occurring in business technology, all competitive advantages are short$-$lived. There is no such thing as a sustainable competitive advantage that lasts over the long term.$$ Defend your position.

Q$2.$ Consider the notion that a truly effective brand is one that succinctly captures the product offering in a way that answers a question in the customer$$s mind. Now, consider these brands $($or choose your own$)$: Coca$-$Cola, Disney, Marlboro, American Express, and Ford. What questions do these brands answer? Why are these effective brands?