Question: Q 1 : Suppose we do not have the data from Bing, and also assume the search ads effect does not last into the second

1

: Suppose we do not have the data from Bing, and also assume the search ads effect does not last into the second day. How would you calculate the ROI?

2

: Suppose we use the data from Bing to help us better estimate the effect of search ads on Google. We assume that Bing and Google are similar, and the search ads effect does not last into the second day. How would you calculate the ROI?

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