Q$\mathrm{.}1.$ What factors contributed to Chipotle Mexican Grill$$s early success? How does the company continue to create customer value?

Q$\mathrm{.}2.$ Which of the promotional elements described in Figure $18-2$ were used by Chipotle as part of its marketing communication program?

Q$\mathrm{.}3.$ How does Chipotle integrate its message across the many promotional elements it uses?

Q$4.$ Describe possible future marketing actions Chipotle is likely to undertake, and actions it should consider.