Question: Q 1 . Who are the target segment ( s ) of Athletic Brewing? Q 2 . What is the value proposition of Athletic Brewing?

Q1. Who are the target segment(s) of Athletic Brewing?
Q2. What is the value proposition of Athletic Brewing? Is that a winning value proposition?
Q3. What do you think would be Athletic Brewings positioning statement? How does this positioning help Athletic Brewing avoid the source of stigma in the non-alcoholic beer category?

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