Question: Q# 1(B) However, Coco Cola has recently launched another AD campaign for the Holy Month of Ramadan. Campaign if focused to getting charity for the

Q# 1(B) However, Coco Cola has recently launched another AD campaign for the Holy Month of Ramadan. Campaign if focused to getting charity for the EDHI organization. The TVC shows many well-known celebrities who have endorsed the brand and are campaigning for this cause. Analyze the advertisement given below. Discuss the appeals and execution style used in AD also explain how using celebrities for your ADs helps the brand equity. Will this AD campaign help the brand in improving their brand image and the consumers forget Coco Colas pervious blunder? (Marks 7.5)(CLO-2, 3, 4, 8)

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