Question: Q 2 . ( Chi - square Test of Independence ) . A company is experimenting with 5 advertising formats on digital platforms to know

Q2.(Chi-square Test of Independence). A company is experimenting with 5 advertising formats on
digital platforms to know which ad is suitable to be published at platforms. In particular, there are 5
platforms: 1. search, 2. display, 3. Video, 4. Facebook, 5. Email
While display ads can show up on sites across the Internet, search ads only appear in search engine
results. The digital marketing manager takes a sample of 1000 clicked ads and checks the distribution of
ad per platform. Table below shows how number of clicks are distributed on platforms

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!