Question: Q 2 . ( Chi - square Test of Independence ) . A company is experimenting with 5 advertising formats on digital platforms to know
QChisquare Test of Independence A company is experimenting with advertising formats on
digital platforms to know which ad is suitable to be published at platforms. In particular, there are
platforms: search, display, Video, Facebook, Email
While display ads can show up on sites across the Internet, search ads only appear in search engine
results. The digital marketing manager takes a sample of clicked ads and checks the distribution of
ad per platform. Table below shows how number of clicks are distributed on platforms
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