Q$4$

Q$4.$ Sony India Pvt Ltd$.$ is a $100\%$ subsidiary of Sony Corporation, Japan. On November $17,1994,$ Sony Corporation

established its Indian subsidiary as part of its Asia$-$Pacific ventures and business expansion strategies. A wide

range of consumer $($digital$)$ products are available from the Indian subsidiary, including Home Video and Audio,

Home Theater Systems, Televisions and Projectors, Digital Cameras, and Personal Computers.

Playstations; In$-$car entertainment; Video Cameras; Computers and peripherals; Tablets; Smartphones and

storage media and batteries. In India, Sony Mobile India has an official Facebook page dedicated to transforming

its Xperia smartphones into the most popular choice among youth.

Business Objectives of Sony Mobile India

Sony Mobile India set the following goals for its smartphone segment and under its strategic wing:

Increasing fan engagement on social media and growing the fan base.

Making customers and the target audience aware of the brand's transformation from Sony Ericsson to

Sony Mobile.

Drive sales through social media engagement and active social media presence.

How would they achieve their objectives and what would be the outcome? plagiarism free answer