Q$5)$ A key learning from the article, "Customer Intimacy and Other Value Disciplines,"

is:

a$)$ Narrowing the focus of a business creates greater competitive advantage

than broadening the focus.

b$)$ Pursuing customer intimacy will always make products and services more

costly to produce

c$)$ Manufacturing companies must adopt operation excellence as a value

discipline and service$-$based companies must adopt customer intimacy

d$)$ If a company decides to switch from one customer value disciplines to

another, the change will not affect any of the inner processes of the

company, only the company's outward marketing and brand perception

e$)$ Companies should endeavor to master all three customer value disciplines

simultaneously