Question: Q- Add e-mails and website to a retailer using the following numbers and determine 3rd year LTV. in excel Customers: 746,219; Retention rate 64% flat;

Q- Add e-mails and website to a retailer using the following numbers and determine 3rd year LTV. in excel Customers: 746,219; Retention rate 64% flat; Store visits per year 2.1 up 5% per year; Website sales per year 1.9 up 5% per year; e-mail sales per year 1.2 up 5% per year ; Total sales 5.2; Average order size $133.63 up 5% per year. Marginal costs 45% flat; Database and marketing 20% of revenue flat; Discount rates: 1. 1.1, 1.21

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