Question: q , are special incentives or excitement - building programs that encourage consumers to purchase a particular product, typically used in conjunction with advertising or

q,

are special incentives or excitement

-

building programs that encourage consumers to purchase a particular product, typically used in conjunction with advertising or persc selling programs.

Multiple Choice

ices

Push programs

Trade incentives

Sales promotions

Targeted leader items

2

B programs

q, are special incentives or excitement-building programs that encourage consumers to

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