Q) As flextime, consulting, telecommuting, and downsizing make it more difficult for people to donate blood at the workplace, Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations. Early in the campaign, it went to its listings of previous donors and pulled out those with birthdays in February, March, and April. These donors were sent a birthday card with the greeting, "On the anniversary of your life, would you consider saving another's life?"

Refer to the scenario. Why did the organization use CRM marketing?

Select one:

a. to cross-sell other products

b. to design targeted marketing communications

c. to define customer service

d. to increase effectiveness of its distribution strategy

Q) As flextime, consulting, telecommuting, and downsizing make it more difficult for people to donate blood at the workplace, Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations. Early in the campaign, it went to its listings of previous donors and pulled out those with birthdays in February, March, and April. These donors were sent a birthday card with the greeting, "On the anniversary of your life, would you consider saving another's life?"

Refer to the scenario. What is the card sent by the organization an example of?

Select one:

a. a touch point

b. a point-of-sale interaction

c. a predictive campaign

d. a service message

Q) Pammi was looking for a new car. She has heard that the Car Mecca was the place to go. Many car companies including Ford, Volkswagen, Honda, and Toyota all sell at the Car Mecca. What is this an example of in the business market?

Select one:

a. buying more products that have a reduced probability of being affected by derived demand

b. purchasing in much smaller quantities

c. geographic concentration

d. reciprocity