Question: q , is a method used to determine the discounted profitability of each customer over a period of time. With this information a firm can

q,

is a method used to determine the discounted profitability of each customer over a period of time. With this information a firm can segment its customers according to their long

-

term profitability and create marketing strategies that dedicate an appropriate amount of marketing investment for each segment.

. 3

C Analysis

.

Choice Model Analysis

.

Customer Lifetime Value

(

CLV

)

Analysis

.

Lost Customer Analysis

q, is a method used to determine the discounted profitability of

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