Question: q , is a strategic business process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time to

q, is a strategic business process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time to targeted audiences. q,
A. The communication model
B. Integrated marketing communication
C. Multichannel promotional strategy
D. Promotion
E. Word-of-mouth communication
 q, is a strategic business process that marketers use to plan,

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