Question: q , is a strategic business process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time to
is a strategic business process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time to targeted audiences.
A The communication model
B Integrated marketing communication
C Multichannel promotional strategy
D Promotion
E Wordofmouth communication
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