Question: q , is the customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of

q,

is the customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offerings.

.

Market exchange

.

Consumer demand

.

Customer satisfaction

.

Customer

-

perceived value

.

Objective value

q, is the customer's evaluation of the difference between all the

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