Question: q , is the process individuals or groups go through to select, purchase, use and dispose of goods, services, ideas, or experiences to satisfy their
is the process individuals or groups go through to select, purchase, use and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. Decisionmaking behaviors are influenced by a variety of factors.
A Positioning
B Marketing segmentation
C Consumer Behavior
D Targeting
E None of the above
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