Q No: $1$

Read the following case study and answer the following questions

MAGGI, a household name in the instant noodles category, has introduced its latest product, the Happy Bowl series, specifically aimed at children. This product comes in two flavors: Yummy Masala and Twisty Tomato, both crafted to cater to the nutritional needs of kids, while delivering the signature taste that MAGGI is known for. The noodles are made with atta $($whole wheat$)$ and are fortified with essential nutrients like protein, calcium, vitamin A$,$ and fiber, making them a nutritious option for growing children.

Product: The Happy Bowl combines MAGGI$$s iconic instant noodle format with healthier ingredients, appealing to parents who seek nutritious meals for their children. Including atta and added nutrients gives it an edge in the health$-$conscious market segment. MAGGI has retained its core product identity while innovating for a younger audience. Priced competitively at INR $80$ per $200$g pack, with discounts available at online retailers $($like a deal price of INR $64\mathrm{.}60),$ the product is positioned as an affordable option in the premium instant noodles segment. This pricing strategy appeals to middle$-$class families, balancing affordability with perceived quality. The product is widely available across multiple channels, including large online platforms like Amazon and MyNestl$,$ as well as physical stores in major Indian cities. This omni$-$channel approach ensures that the product reaches a broad customer base, maximizing its accessibility. Nestl$$ has launched a comprehensive marketing campaign for the Happy Bowl across TV$,$ digital platforms, print media, and outdoor advertising in major cities. The campaign focuses on the dual benefits of taste and nutrition, making it a go$-$to choice for parents and children alike. The product$$s packaging and branding also emphasize its appeal to kids with vibrant visuals and playful designs.

Critically evaluate the marketing mix for Maggi Happy Bowl. Suggest any one modification$/$addition that you can recommend for $4$P of Maggi Happy Bowl. $($CO$1,10$ marks$)$