Q Search this course Chapter 3 Assignment As organizations expand into global markets, business communicators need to become aware of their own culture and how it differs from other cultures. Cultural awareness allows professionals to communicate successfully with other cultures and to navigate the intercultural challenges of globalized business world. The first step in overcoming intercultural obstades is understanding the trends that drive globalization tools Identify the trend illustrated by the following example. A U.S. retailer of high-tech products looks to open stores in Russia where there has been a surge in demand for smartphones and tablet compute Favorable trade agreements Robust middle-class growth Transportation advancements S Identify the trend illustrated by the following example. Due to the downturn in the economy, a U.S. big-box store is no longer seeing double-digit growth in sales. It looks to expand overseas. Favorable trade agreements Transportation advancements Declining domestic markets Tools Because transit tends to be congested in this country, many people prefer to shop in their local neighborhoods. They tend to go to stores several times a week to get what they need rather than making one big trip less frequently. Since the culture of this company is very network oriented, shoppers expect a trip to the store to involve significant interaction with store employees. Shoppers are also used to good deals and haggling for better prices Tips ips AU.S. store opens in this country and exhibits the following characteristics. Which of these characteristics will be problematic for the success of store? Check all that apply ou bols Product experts on the floor to answer customers' questions, Store locations easy to access via public transit Products available individually rather than in bulk Highend pricing A few large flagship stores located in big cities usiness ack Grade it Now Save & Continue Continue without Q Search this course Chapter 3 Assignment 0 x Understanding the concept of culture is essential to business communicators living and working in a globalized society, Culture is a powerful force shapes the way we think and behave Study Tools ers ons cess Tips Choose these characteristics that describe culture from the following list. Check all that apply. Culture is learned Culture is dynamic Culture combines the visible and the Invisible Culture is personal cess Tips OR YOU Cuture is inherently illogical Tools Culture is sely dedicated to art and music or Business son The basic dimensions of a culture include context, individualism, power distance, communication style and time orientation Cultural anthropolog Edward T. Hall developed the concept of context and placed cultures on a spectrum from low to high context. A low-context culture does not rely heavily on extensive environmental information while a high-content culture relles heavily on environmental information. As you complete the following extrose, you'll notice that context is often closely related to the other dimensions of culture sedback The following descriptions identify a dion of culture. Windson is described in each case The Chinese emphasize group membership in their business dealings. ?? The Chinese emphasize group membership in their business dealings. mnd Study Tools Power distance Offers Collectivism Time orientation ptions Communication style Success Tips Success Tips North Americans tend to interpret language literally in their business dealings. ED FOR YOU Power distance Individualism dy Tools Communication style Time orientation Is for Business ication In general, the Germans prefer fast responses. Time orientation Context ve Feedback Communication style Individualism Ps