Q Search W - Round 2 - Assignm... _7! ment BrandA is a well-established international brand that creates high performance premium and mass products for healthy skin. It provides consumers with a range of skin care products including cleansers, moisturizers, sunscreens, etc. After the biggest launch of its new antibacterial range in 2019, including hand wash, body wash and soap bar that provide a powerful germ removal and a moisturizer, the brand is interested in better understanding how the Antibac range is performing in UAE. Business Objective: Drive incremental growth on BrandA body cleansing. Recruit users not fully satisfied by existing propositions in Anti-bac category by bringing beauty/gentle benefits to the category Research Objective: Product awareness/ usage/perspective. Understand the change in behavior within the industry and if any shift was seen due to COVID? Do consumer care about the antiseptic ingredients. Hegering 1. Outline a research framework in which you propose to BrandA the detailed research approach [methodology, sample, information areas) that you believe can answer their objective. 2. Based on the research methodology proposed, create the interviewing material that you will be using to collect the required data. The questionnaire or discussion guide should be short (no more than 10 questions) and must reflect the key areas of information