Q When using magazines for marketing, which month has the highest cost per response? a) January b) July c) June d) December Q When advertising in a magazine, which side is it better to have the ad on for the highest Viewing? a) No difference b) Left 0) Right 1% A full four colour ad increases response rates but it is expensive. How much of an increase in viewing and response is required to justify the extra costs of colour? a) 50% b) 15% c) 30% d) 20% om Insert cards in magazines can increase response rates by how much? a) 3 to 5 times b) 10 to 12 times 0) 2 times d) 6 to 8 times Q Insert cards can cut costs by percent when compared to ordinary on page coupon ads? a) 100% b) 50% c) 25% d) 10% QE For monthly magazines, percent of the total response comes in the rst month after publication? a) 50% b) 20% c) 25% d) 15% QB For weekly publications, 50 percent of total response comes in the rst weeks? a) 3 b) 6 c) 4 d) 2