Question: Q1. (20 marks) What are methods to identify budget for a retail communication program? Briefly describe each of them. a The owner of Excited-Gym wants

Q1. (20 marks) What are methods to identify

Q1. (20 marks) What are methods to identify budget for a retail communication program? Briefly describe each of them. a The owner of Excited-Gym wants to estimate its budget for new communication program and he decided to follow Competitive parity method. Within his target market, there are 5 Gym centers with corresponding market shares as below: Belly Gym Jay's muscles Iron Fitness Excited-Gym One Sport Market share 80 145 105 120 96 ($1000's) After investigation, the owner knows that total communication expenses of all stores within his target market area is $11,025. How many dollars he should set his communication budget

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