Q1. (a) Using Zook/Allens arguments please identify the four elements that characterize Disciplined Focus on Growth? Please provide details in a couple of sentences of definition for each. Why is discipline important? If there is no discipline what can happen?

Q2. One element disciplined growth is learning curve effect. Using example of Nike (or others) illustrate how that works?

Q3. One element disciplined growth is Reduced Complexity. Using example of Crest (or others) illustrate how that works?

Q4. One element disciplined growth is Speed. Using example of Vodafone illustrate how that works?

Q5. One element disciplined growth is Strategic Clarity. Using example of Nike (or others) illustrate how that works?

Q6. (a) Using Zook/Allens arguments please identify the three elements that characterize Growth (re-alignment) that is focus on customers? Please provide details in a couple of sentences of definition for each three. Why is customer focus important? What is meant by customer focus?

Q7. One element customer focus is Segmenting Customers. . Using example of Dell or Coke (or others) illustrate how that works?

Q8. One element customer focus is Growing Share of Wallet. Using example of Amex card (or others) illustrate how that works?

Q9. One element customer focus is Mirroring Customer Adjacencies. Using example of ST Micro (or others) illustrate how that works?

Q10. Reflecting on Zara Case, going forward, and advising them on Re-Alignment, Pick one of the 3 Re-Alignment foci on customers and explain how they could emphasize it? Please provide details. Emphasis is quality not quantity.

Q11. Explain if Business Analytics can help either in the disciplined expansion or customer intimacy? Please be specific and focus on something relevant, do not offer general advice.