Question: Q.1 Answer the following: a. What is vertical differentiation? What is a way that Ben & Jerry's is vertically differentiated from competitors? What is horizontal

Q.1 Answer the following:

a. What is vertical differentiation? What is a way that Ben & Jerry's is vertically differentiated from competitors? What is horizontal differentiation? What is a way Ben & Jerry's is horizontally differentiated from competitors? Explain your answer.

b. Why does Coca-Cola offer geographic exclusivity to its bottlers? Why are the terms of Coke's contracts with bottlers typically perpetual? Why does Coke require that its bottlers not sell competing Pepsi products (e.g. a Coke bottler selling Coca-Cola Classic cannot sell Pepsi Cola)?

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