Q:1 Answer the following exercises (Write the answer in gaps):

1. There is no reason why we should refund their money. (Avoid Misusing Similar Words)
2. Implementation of the plan was effected by the crew. (Avoid camouflaged verbs)
3. It is such a worthy cause, but I fear this nonprofits website will not attract many donations. (Wording Sentences Logically)
4. The mother-of-five appointed to the position of Minister of Education. (Avoid discriminatory words).
5. We were sorry to learn of the disappointing service you have had from our sales force, but we feel we have corrected all mistakes with recent personnel changes. (Accentuating the Positive).

Q:2 Write the theme of the paragraph: According to the Irish Independent, its the Google effect which is to blame. As Google and other blue-chip companies open offices in and around Dublins docklands area, which are on the doorstep of the city, international professionals have been flocking to the area which will boast 2,600 more apartments, on 50 acres of undeveloped land, over the next three to 10 years.

Q:3 Rewrite the following message focusing on the you-view point: Thank you for letting me know about your job opportunity with Coca-Cola. Your internship there and the MBA youve worked so hard to earn should place you in an excellent position to land the marketing job. Although we do not send out formal recommendations here at PepsiCo, I can certainly send Coca-Cola a confirmation of your employment dates. And if you havent considered this already, be sure to ask several of your professors to write evaluations of your marketing skills. Best of luck to you in your career.

Q:4 Rewrite the following message focusing on the Positive: Thanks for your patience while I reviewed this proposal. Im afraid Im going to have to pass. Weve published a lot on cybersecurity lately, and unfortunately the proposed piece overlaps a bit too much with other articles weve published. For example, take a look at the article we published on August 6 by Professor Joe Schmo, and the August 16 article by the CEO of Acme Corp. Although we wont be able to publish this particular piece, I really enjoyed your writing style and the way you supported your argument with extensive research; would you be interested in pitching us some other articles in the future?

Q:5 Economize the following paragraph In social media marketing, it is common practices to leverage social ties to promote business. However, whether do social ties matter for buyers' purchase behavior? Combining the transaction utility theory with the motivations of social interaction, we conducted an empirical study by using the trading data of a large social media platform (i.e., WeChat). The following conclusions are reached: the buyers with strong social ties with sellers reveal higher purchase frequencies than those with weak social ties. However, such marketing effects of social ties can be attenuated by buyers attitudes towards social media marketing, for buying higher-priced goods. Finally, we also provide suggestions for social media marketing practice and insights for future research.