Question: Q1. Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding

Q1. Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding the purchase behavior? Give examples Word limit should be around 300

Q2. What is active perception and how it is created. How it helps marketer in designing the advertisement. Explain your answer by giving examples Word limit should be around 300

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