Q1 Define the marketing concept and its contribution to performance within tourism and hospitality organizations.

Q2 Compare and contrast the differences between marketing physical goods and services.

Iam providing the scenario just go through it and answer the following questions.

Scenario

Steve Bell worked in hotels for many years.He then changed his occupation and sold sports equipment. Now, after ten years he has decided to go back into the hotel industry - he has built a small Boutique hotel in Queenstown . For the past ten years he has been marketing and selling sports equipment and now had discovered that marketing a hotel is very different.

Questions

1.What do you understand by the term 'Service marketing'? you can put some examples also.

2.Should Steve Bell consider people who are not his guests in his overall marketing system in Queenstown (New Zealand)?for exampe steven only need to concentrate on his existing customers or he need to do considering other people who are not in his marketing or attracting new customers or it could be the suppliers. also talking about marketing environment in queenstown and talking about competition or how to cross with the suppliers or how to work with intermediates all these things. Motivate your answer.

3.Do you think 'societal marketing have a place in a competitive marketplace' so this one you have to talk about hoe we can do competitive marketing place in Queenstown (New Zealand) (referencing is optional for this question - you are allowed to give your own opinion without referencing, although you must motivate your answer)

4.Discuss 5 challenges that Steve will face in Queenstown ( New Zealand) now that he is marketing a service rather than physical goods? so what ae the five challenges he is going to face in queenstown you can talk about Intangibility, Inseparability, Variability, Perishability. so he use to sell sports goods as a product now he is completely into services

5.How could Steve use internal marketing to increase the effectiveness of his hotel's service in Queenstown (New Zealand)?

6.Keeping in mind all the information you have learned so far, if you could give Steve 5 tips for marketing his hotel in Queenstown New Zealand, what would they be? In this question give 5 tips and explain well all the tips describe how those tips help in increasing the marketing of his hotel? you can talk about social media marketing , digital marketing, mobile marketing, you can talk about what are the new marketing platforms and what are the best for Queenstown. or it can be environmental friendly , koalmark certification or goal that is competitive advantage it could be any thing.

7.conclusion to summarise the main points raised in the answers for 1 to 6. Give your own openion. so basically it has to be related to queenstown and New Zealand .

I need long explanation in all the questions

Queenstown is really important so answer has to be relevent to queenstown market or at least to be something connected to New Zealand.