Q1. Developing a business plan Developing a business plan based on a new innovative project. The business organization can be a single owner, partnership or limited liability company with a maximum capitalization of 50,000 riyals. An Omani small or medium company should be selected to write a business plan based on the following scheme:

Important note: The business plan should be for a small or medium Omani company.

I. Company Background, Brief background about the company with discussion of the legal structure, location, capital structure and the key people involved during start-up. ur II. Business Goals, > Long-term goals (at least 2) with brief discussion. Short-term goals (at least 2) with brief discussion. Marketing plan, Provide a summarised marketing plan which should include the following: Product or Service - Write about the products or the service. Unique Selling Proposition - Describe how your unique product/service will reach the specific target market. Mention why the target customer will prefer the proposed product over those of the competitors. Target customers - Age, Gender, Income bracket Pricing decisions Distribution Promotional strategies (at least 3). Should show the budget for each promotional strategy IV. Operations/Production plan, The physical premises/plant > Equipment, technology and materials. Describe how your product or service will be made. Legal Requirements V. HR plan and Organisation Structure, > Draw and discuss the type of organizational structure. Discuss the number of people, their functional skills and salary. VI. Key Milestones / Key Performance Indicators, Use the 'Balanced Scorecard' model to determine the metrics for each milestone within the areas of the model. The Major Financial Projections, with 3-year projection Please note that each financial statement should be briefly discuss highlighting the basis of projection. Income Statement Balance Sheet Cash-Flow Statement ROI / Payback Period VII