Q.1 Explain in detail a)Define and discuss the phenomenon of influencers b)Critically discuss influencer marketing and the

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Q.1 Explain in detail

a)Define and discuss the phenomenon of influencers

b)Critically discuss influencer marketing and the role it plays for marketing on social media platforms

c)Identify influencers and propose a range of outcomes and measurements for use with an influencer marketing campaign

d)Discuss the ethical aspects of influencer marketing

Refer: Social Media Marketing: Theories and Applications

Book by Stephan Dahl

Related Book For answer-question

Global Marketing

ISBN: 9781292251806

8th Edition

Authors: Svend Hollensen

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Posted Date: Mar 02, 2024 01:28 AM

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Q.1 Explain in detail a)Define and discuss the phenomenon of influencers b)Critically discuss influencer marketing and the

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a The phenomenon of influencers refers to individuals who have built a significant following on social media platforms and have the power to affect the opinions behaviors and purchasing decisions of t... View the full answer

Global Marketing

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