Question: Q1. Give one example each , as to how (i) product constituents, (ii) branding, (iii) packaging, (iv) product appearance, and (v) product quality are adopted

Q1. Give one example each , as to how (i) product constituents, (ii) branding, (iii) packaging, (iv) product appearance, and (v) product quality are adopted in global marketing efforts in an effort to meet the demands of any of the many stakeholders such as customer, government, and others. - list in bullet points format - List one point each for the five items listed above and discuss each point

Q2. How serious is product counterfeit to popular global brands and discuss FOUR measures deployed to combat counterfeiting. - list in bullet points and discuss each point

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Q1 Product Constituents Example A global beverage company produces a soft drink that contains natural ingredients sourced from different regions worldwide They ensure consistent quality and safety sta... View full answer

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