Q1. How can a supplier avoid settling into a reactive customer-driven quality mode? Q2. How can firms gain an overall understanding of the market segments they serve? Q3. Describe the relationship among prevention costs, appraisal costs, and failure costs. Where should a company's efforts be focused? Why? Q4. Complete the XY matrix for the following data: XY Matrix Output A D Total Rank B 8 9 E 7 3 6 1 2. 2 Ranks: Inputs 1 2. 3 4 5 4 5 3 3 5 6 N 7 3 9 4 5 5 3 8 2 2 2 1 1 Which inputs are the most important