Question: Q1 In assumptions: a) Competitors strategic focus : creating unique value to allure target customers. b) Competitors supporting marketing mix : developing a unique brand

Q1 In assumptions:

a) Competitors strategic focus: creating unique value to allure target customers.

b) Competitors supporting marketing mix: developing a unique brand identity in the market.

c) Competitors marketing organisation: Responsive towards the companys marketing environment

Analyse the influences of each competitors assumptive condition towards your companys marketing planning. In addition, recommend the strategic marketing management planning that your company shall develop to manage your competitors each assumptive condition.

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