Question: Q1. Microsoft's Windows operating system dominates the personal computer operating system market. Microsoft is pursuing the following strategy by continuously improving and expanding the technology

Q1. Microsoft's Windows operating system dominates the personal computer operating system market. Microsoft is pursuing the following strategy by continuously improving and expanding the technology that underpins its Windows operating system:

a) customer intimacy.

b) product leadership.

c) operational excellence.

d) total quality management.

e) technological leadership.

Q2. The primary factors that influence a customer's decision to purchase one product or group of products over another are:

a) the convenience of acquiring the product or group of products

b) how well that choice will fulfil that persons needs and satisfy his or her wants.

c) the products features relative to competing products

d) the products price.

e) the availability of the product or group of products.

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